When it comes to promotional postcards for your business, you want to ensure that you work with a reputable printing service, but at the same time, you also want to ensure that you get the most bang for your buck. To help make certain this happens, you need to create a design that has your audience in mind, including current and potential customers. This article will provide five important tips to keep in mind as you work with a printing provider that will help you design and print an effective promotional postcard.
Tip #1: Create Headlines That Stand Out
The first part of your postcard that readers will look at will be the headline. Your headline should be bold and be in a color that stands out. Your headlines should short, concise, and to the point—anything but and you could lose your reader's attention.
Tip #2: Remember That Simple Designs Are Often Better
You don't have a lot of space to work with on a postcard, so your overall design needs to be simple. Avoid overloading your design with a lot of colors; stick to just a few—this will also cut down on printing costs. Ensure that you leave adequate space between your paragraphs. Don't overwhelm your readers with a lot of information or you'll increase the chances of them throwing the postcard away.
Tip #3: Focus on the Benefits Rather Than the Features
Rather than focusing on the features of your product or service, you should focus on the benefits. Readers are more interested in how your product or service is going to benefit them; they can find out about the features at a later date and time, such as when they come in to your business.
Tip #4: Utilize Only High-Quality Images
In order to attract the attention of your readers and for your postcard to stand out, you must use high-quality images—plus high-resolution images will be necessary for quality printing. Also, make sure that you're only using images that are specifically relevant to your business. For instance, you may want to consider using an image of an individual using your product or service in a positive light.
Tip #5: Include a Call to Action
Last, but not least, your postcard needs a call to action. This cannot be left out as it is quite possibly the most important element of the postcard as it is what will help to generate new business. If you are offering a service, you may ask the readers to call your staff to make an appointment. If you are selling a product, you may ask your readers to visit your website to learn more.
Once you have the design down, it is time to print your promotional postcards and get them out there. Contact a printing service in your area for a printing estimate.